An AI BDR, at enterprise scale

Lead generation and qualification for a major European industrial distribution group — a conservative buyer in a conservative industry.

The problem. Inbound sales calls and web-generated leads were left unattended for lack of capacity and the perception by the sales team that those leads were lower value.

What we did. We built an AI BDR to research, qualify, and prepare the work that happens when a salesperson picks up the phone. The AI BDR received lead requests and inbound calls, understood the context, and decided on the best course of action (pass to sales, redirect, respond).

Before

Sales leads falling through the cracks

After

Higher sales volume and a faster lead-to-close cycle

The outcome

Increased revenue (confidential) and a more effective sales team, thanks to better-quality, AI-warmed leads.